La Jobboard des métiers du Management du Sport

Digital Content Analyst (H/F)

Paris Saint-Germain

Description de l'offre



The Paris Saint-Germain is seeking his new « Content Analyst » to join the Digital Team. The main mission is to deliver research and insight to maximize content performance and support PSG’s objective of leading world football through innovation.



Mains missions :


  • Supporting the Digital Team in the development and evolution of how the club use data and digital/social insight
  • Live optimization of content on social platforms, ensuring appropriate content is posted by platform and performance is maximized.
  • Communicate analytical findings and recommendations on the Club’s digital content concisely to non-technical and non-analytical audiences.
  • Analyze and report on the performance of the Club’s, delivering insightful reporting
  • Create and edit reporting deliverables for PowerPoint and/or Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables and infographics, and provide actionable insights based on concrete data.
  • Support various departments and sub-teams in establishing KPI in line with the Club’s overall digital strategy
  • Preparation and delivery of regular digital content performance reporting to senior management, including


Your profile :


Graduated from a Bachelor or master degree in Business, Marketing, Technology, Statistics, Maths or another relevant area of study, you have a proven experience of minimum 1 year on a similar position.




  • Advanced MS Excel skills (e.g. v-lookups, pivot tables, VB macro scripting)
  • Strong familiarity and understanding of social media platforms such as Facebook, Twitter, Blogs, Forums, Instagram, Twitch, TikTok
  • Knowledge of Media KPI and campaign objectives
  • Knowledge of the domestic market, both digitally and the main European football leagues
  • Social Media landscape of France, Europe, US and beyond
  • Knowledge of Social Listening is a plus
  • A first experience with one of these platforms is a plus: Socialbakers, Tubular Labs, Crowdtangle, Radarly


Operational Skills


  • Excellent written and verbal communication skills
  • Ability to write well and know what the story is – excellent attention to detail and quality standards
  • Fluency in english required (written and spoken)


Cost Center:



Job Type:


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