Job information

 

Division/Unit: Marketing/Marketing Activities
Contract type: Fixed-term
Location: Nyon (up to one day per week working from home)

Start date: 01.02.2027
End date: 31.07.2028
Application deadline: 28.08.2026

 

 

 

Main goal

 

 

Reporting to the Senior Marketing Manager, the EURO 2028 Promotion Specialist will play a central role in shaping and delivering the tournament’s multi-year, multi-market promotional programme across the UK and Ireland as well as in priority markets around the world, with the aim of engaging a new generation of fans and expanding the tournament’s audience.

 

 

 

Key responsibilities

 

 

Programme development and delivery:

 

Contributing to the design and execution of integrated promotional campaigns throughout the planning, launch and delivery of UEFA EURO 2028
Ensuring that all activations are compatible with the overarching creative platform and the audience growth and engagement objectives

 

Creator and cultural programme:

 

Supporting the development and delivery of the UEFA EURO 2028 creator, influencer and celebrity programme to ensure visibility across social media and in youth culture
Helping to identify and integrate creators and cultural partners for key campaign moments and areas, including music, gaming, digital products and events
Ensuring that talent activations are consistent, scalable and aligned across different workstreams rather than being delivered in isolation
Working with agencies to source, evaluate and manage creators based on audience fit, performance and strategic relevance

 

Cross-functional coordination:

 

Acting as a central point of contact for UEFA teams (e.g. marketing, digital, communications, partnerships, media rights) and the local organising structure
Managing timelines, dependencies and alignment across multiple parallel workstreams

 

Agency and partner integration:

 

Managing a range of agencies (creative, media, public relations, influencer/talent), ensuring the quality of their services/deliverables and efficient use of resources
Identifying and developing opportunities to integrate sponsors, broadcasters and partners into the promotional programme in a way that adds cultural and commercial value

 

Planning, insights & performance:

 

Contributing to campaign planning, budget management and KPI setting
Monitoring performance, supporting reporting and ensuring that insights are translated into actionable improvements

 

 

 

Requirements

 

 

Experience:

 

From 4 to 6 years of experience in marketing, campaigns or brand activation
From 1 to 3 years of experience in sports marketing

 

Education:

 

Bachelor’s degree in marketing, media or business

 

Languages:

 

English: Proficient

 

Other requirements:

 

– Relocation to Switzerland or nearby France is expected

– Experience delivering multi-market or large-scale campaigns, ideally in sport, entertainment or culture-led environments

– Hands-on experience working with creators, influencers or talent, either through agencies or directly

– A good understanding of how brands show up in youth culture, social platforms, music, gaming and digital communities

– Strong stakeholder management and communication skills for a complex, multi-stakeholder environment

– Good judgement and the ability to balance strategic thinking with hands-on delivery

– Excellent organisation and coordination skills in order to manage multiple workstreams simultaneously

– A proactive, solution-oriented attitude to drive projects forward

– Ability to operate at pace without losing attention to detail