At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.

 

 

We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.

 

 

 

The Role:

 

 

The club is seeking a dynamic and results-oriented Head of Ecommerce to lead and drive the growth of our online retail business as maternity leave cover, this is a pivotal role responsible for implementing the overall ecommerce strategy, maximising online revenue, enhancing the fan experience across our digital platforms, and ensuring a seamless and engaging online shopping journey. The Head of Ecommerce will be a key member of the Commercial team, working closely with Marketing, Retail Operations, Product Development, and Technology to deliver ambitious commercial targets.

 

 

 

Key Responsibilities:

 

 

Ecommerce Strategy & Growth

Execute the club’s 3-year ecommerce strategy, aligning with wider commercial objectives
Monitor and drive performance across key KPIs including revenue, conversion rate, AOV, CAC, CLV, and fan satisfaction
Manage the ecommerce budget, ensuring effective resource allocation and strong ROI
Identify and evaluate new ecommerce opportunities, technologies, and market trends to support innovation and growth

 

Commercial Trading & Performance

Lead and develop a high-performing ecommerce trading team, embedding a culture of data-driven “daily trading excellence”
Plan and manage the digital trading calendar, including promotions, campaigns, and seasonal sales
Ensure strong cross-functional alignment with Merchandising and Marketing to maximise product availability and sell-through
Own end-to-end ecommerce P&L, optimising pricing, promotions, and markdown strategies to protect margin
Analyse daily site performance (CR, AOV, RPV) and implement tactical actions to improve results
Lead peak trading events (e.g. Black Friday, kit launches), ensuring site stability and maximum commercial performance
Oversee high-quality product listings, including imagery, descriptions, and accurate product information
Drive weekly trading reviews, providing senior stakeholders with clear insights, risks, and mitigation plans
Use data-led merchandising techniques such as cross-selling and upselling to maximise revenue

 

Platform Management & Optimisation

Oversee the day-to-day management and optimisation of the ecommerce platform
Ensure best-in-class website usability, performance, and security
Collaborate with Product and Technology teams on platform enhancements and integrations
Improve site navigation, search, and filtering to enhance the customer journey
Support delivery of the ecommerce development roadmap aligned to business goals

 

Digital Marketing & Customer Acquisition

Partner with Marketing to deliver effective digital campaigns across SEO, paid media, social, and email
Optimise marketing performance through data analysis and ROI tracking
Develop strategies to reduce customer acquisition costs and increase lifetime value

 

Customer Experience & Retention

Champion a customer-first approach across the online shopping journey
Work closely with Customer Service to ensure a seamless support experience
Develop retention and loyalty initiatives to drive repeat purchases
Analyse customer feedback to continuously improve the ecommerce experience

 

Data, Insights & Reporting

Use analytics and sales data to track performance, identify trends, and generate actionable insights
Produce regular performance reports for senior leadership
Leverage data to inform strategic decisions and optimise ecommerce operations

 

Leadership & Team Development

Build, lead, and mentor a high-performing ecommerce team
Set clear objectives and provide ongoing coaching and development opportunities
Foster a collaborative, results-driven team culture

 

Cross-Functional Collaboration

Work closely with Retail Operations to ensure alignment between online and in-store activity
Partner with Product Development to share insights on customer demand and product performance
Collaborate with Marketing on brand campaigns and promotions
Liaise with Technology teams on platform development and maintenance

 

 

The Person:

 

Qualifications & Experience

Proven track record of successfully leading and scaling an ecommerce function within apparel, fashion, or sports sectors
Significant experience (typically 5+ years) in a senior ecommerce role, with demonstrable expertise across strategy, platform management, digital marketing, customer experience, and full P&L ownership
Strong experience managing ecommerce trading teams within a high-growth, multi-currency retail environment
Demonstrated ability to identify and capitalise on revenue opportunities (“trading the gap”) when categories or territories underperform
Advanced understanding of on-site optimisation and how to leverage site architecture to drive commercial performance
Expertise in analytics platforms (e.g. GA4, Contentsquare) with the ability to translate data into actionable trading insights
Deep knowledge of ecommerce best practices, technologies, and emerging trends
Strong analytical mindset with a data-driven approach to decision-making
Experience working with ecommerce platforms and associated tools (e.g. analytics, CRM systems, email marketing platforms)
Excellent leadership, communication, and stakeholder management skills, with the ability to influence cross-functional teams
Strong commercial and financial acumen, including experience managing stock, margins, and budgets
A passion for football and an understanding of the global fanbase is highly desirable

 

 

Personal Attributes

Highly motivated, proactive, and quick to adapt, drawing on experience to deliver results at pace
Strong problem-solving and decision-making skills, with a solutions-focused mindset
Collaborative team player who builds strong relationships and actively partners across functions
Comfortable operating in a fast-paced, dynamic, and often unpredictable trading environment
Strategic thinker with a strong bias for action and delivery
Data-led in approach, using insights, analytics, and benchmarks to inform decisions

 

 

What You’ll Get

The opportunity to lead ecommerce for one of the world’s most iconic football clubs and global brands
Ownership of a high-growth, strategically important business unit with a global reach
Leadership of a talented and ambitious team, with exposure across multiple areas of the club
A challenging and rewarding role with real impact on commercial performance
A dynamic, collaborative, and fast-paced working environment

 

 

 

Our Values:

 

 

Badge – Earn the badge, every day. Respect our history and heritage. Be best in class and deliver to the standards expected of Manchester United. No one is bigger than the club.
Bravery – Be bold, be brave, and take calculated risks. Do things differently and innovate. Lead by example and do what’s right for the club, even when it’s hard.
Spirit – Embody the spirit of Manchester United. Show strength of character, act with passion, and fight back, no matter what.

 

 

 

What We Offer:

 

 

At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being:
Annual Incentive Scheme to reward your dedication and hard work
25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
Electric Vehicle scheme via Octopus and cycle to work scheme
Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace
Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities
Enhanced family Leave Benefits and policies
Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
A Supportive Work Environment that values diversity, equity and inclusion, and individual growth

 

 

 

Our Commitment to You:

 

 

We believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity, and inclusion sit at the core of our recruitment strategy, and we welcome applicants from all backgrounds.

 

 

 

Ready to Join Us?

 

 

If this sounds like the perfect role for you, please submit your application by Friday 10th April

Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.

If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.