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Manager Programmatic Media (H/F)

International Olympic Committee

Description de l'offre

Department: Digital Engagement

Location: Lausanne, Switzerland

Contract Type: Open-ended

Activity Level: 100%

Entry Date: ASAP

Deadline to Apply: 31.05.2020

 

 

Mission

Lead all digital media planning and innovation, including programmatic, retargeting, media segmentation and developing new digital paid models in support of engagement marketing programs.

 

Main responsibilities

  • Central leader of all programmatic and digital paid media programming for the organisation to grow engagement and demand with consumers as part of engagement marketing efforts to acquire and retain users
  • Lead the system set-up, implementation and system refinement overtime to deliver retargeting and look-a-like campaigns, campaigns for high value audience segments and automate delivery to get the most value from content over its lifetime
  • Lead ongoing performance optimisation in retargeting programs and audience segmentation campaigns in support of team’s annual KPIs, starting with the Tokyo 2020 Olympic Games
  • Immediately support Engagement Marketing Senior Manager and Engagement Marketing Flame to Flame in the development and implementation of media plans for Tokyo 2020 Olympic Games with a focus on refining and scaling new marketing automation tools (Data Management Platform {DMP}, Demand-Side Platform {DSP}, Media Attribution, Content repository, Creative management and Dynamic Creative Optimization {DCO} platforms)
  • Maintain the daily operating relationship with external media agency partners and platforms, including oversight of media plan development, delivery, real-time optimisation and standardised performance reporting
  • Work in close collaboration with the internal Content and Social teams as well as Creative agency partners to curate and build the best set of assets to engage people through prospecting and retargeting campaigns pre, during and post Games-time.
  • Work in close collaboration with the Search Marketing Manager and the product team to optimise how digital products inform and support development of retargeting search programs
  • Work in close collaboration with Digital Partnerships team to develop platform strategies and build relationships with the key digital partners (Facebook, Google, Twitter, Snapchat, etc.) to increase overall reach and engagement of our content
  • Develop media dashboard and system logic with the Digital Data & Analytics team for daily operational needs and standardise automated program reporting in partnership with Engagement Marketing Senior Manager to support internal stakeholder management
  • Traveling upon request as required.

 

Education and work experience

  • University degree or equivalent in business, marketing, advertising or related field; Higher education qualification or equivalent (master’s/bachelor’s degree, Federal diploma, etc.) a plus
  • 4-6 years of experience in social/digital marketing environments, ideally for global brand and/or entertainment, e-commerce, media company or a digital media agency, with proven track record of acquiring and re-engaging audiences
  • Demonstrated hands-on experience with performance media principles, including data-driven mechanics, segmentation campaigns, new audience engagement tools and content strategy development
  • Demonstrated understanding and hands-on expertise in media planning, buying and optimisation using DSP, DMP and DCO platforms, media attribution & analytics tools
  • Global brand / youth / sports marketing experience is a plus
  • English fluency both spoken and written, French and/other language an asset
  • Excellent command of Word, Excel, PowerPoint and of corporate tools and compliance with internal usage rules (Livelink, Outlook, etc.)

Pour postuler à cette offre, veuillez visiter career2.successfactors.eu.