La Jobboard des métiers du Management du Sport

Head of Marketing & Communications (H/F)

AS Monaco Basket-Ball

Description de l'offre





AS Monaco Basket is a prominent basketball club, actively participating in the esteemed French LNB championship, Betclic Élite. Recognized by the moniker « Roca Team, » the club also competes on the European stage, showcasing its talent in the prestigious Turkish Airlines EuroLeague.



In a momentous stride during the 2022/23 season, the Roca Team clinched their inaugural French championship title, secured a coveted place in the EuroLeague Final Four, and triumphed in the French Cup. Presently, the Roca Team finds itself in an exhilarating phase, drawing in an exceptional cadre of international players, rapidly expanding a dedicated fan base, solidifying its position as the foremost basketball brand in France.



AS Monaco Basket is now looking to expand its commercial side and we are seeking a driven and passionate marketer to join the team and help us inspire the community with a lifelong passion for basketball. As part of the team, you will play a critical role in our journey to developing AS Monaco Basket into an internationally recognized brand known for the ultimate Hoops Royal fan experience and winning mentality.



Your responsibilities will include overseeing the overall marketing strategy, managing advertising campaigns, analyzing data, and enhancing the audience and the fan experience. Under the supervision of the Chief Business Officer, your main responsibilities will include:

· Formulate and execute a comprehensive marketing strategy in alignment with the club’s overarching vision and business objectives.
· Designing and managing marketing campaigns to increase AS Monaco Basket awareness and attract new fans through various channels such as social media, online advertising, etc.
· Lead and nurture a compact marketing team, cultivating a culture centred on creativity, collaboration, and accountability.
· Supervise all marketing channels, encompassing digital platforms, social media, advertising, content creation, and public relations.
· Advocate for brand identity, ensuring consistent messaging across various touchpoints.
· Harness the power of data and analytics to assess and enhance campaign performance, facilitating ongoing improvements.
· Cultivate deep fan engagement through innovative initiatives and captivating experiences.
· Stay at the forefront of the dynamic sports marketing landscape by embracing emerging technologies and trends.







· A marketing professional with a proven track record of success in the sports industry or a relevant, fast-paced environment (4+ years of relevant marketing experience).
· In-depth understanding of market trends and consumer behavior in sports industry.
· A strategic thinker with exceptional planning, budgeting, and execution skills.
· A creative powerhouse with a skill for developing engaging and impactful campaigns.
· A data-driven decision-maker who thrives on measuring and maximizing results.
· A tech-savvy innovator who embraces new technologies and trends.
· Excellent written and verbal communication skills in French and English.
· Ability to adapt to occasionally intense game schedules, including evenings and weekends.



This is an opportunity to leave your mark on a rapidly growing organization and contribute to shaping the future of professional basketball in Monaco. If you’re a marketing game-changer who thrives in a fast-paced environment, then we want to hear from you!



Job Type: Full-time
Job Location: Office located in Monaco
Start date: As soon as possible





Pour postuler à cette offre, veuillez visiter

Pour postuler à cette offre, veuillez visiter

Domaines d’expertise

Partager l’offre d’emploi