Rugby World Cup Australia (RWCA) is proud to deliver one of the world’s most iconic sporting events — the Men’s Rugby World Cup 2027. More than a tournament, it’s a celebration of Rugby’s spirit, Australia’s culture, and the power of sport to unite and inspire communities around the world.

About the role

Rugby World Cup Australia is excited to offer an opportunity for a Social & Content Producer based in our Sydney office, reporting to the Senior Communications Manager. As part of the Marketing and Communications team, you’ll help bring the Men’s Rugby World Cup Australia 2027 to life through bold, engaging and fan-first content, contributing to and executing the tournament’s content strategy across all digital channels.

You’ll own the end-to-end content creation process from ideation and storytelling through to production, publishing and performance with a strong focus on impactful, video-first content that captures attention and drives engagement. Working closely with World Rugby and key internal stakeholders, you’ll deliver high-quality, platform-native content that grows audiences, builds excitement, and supports key objectives including ticket sales, viewership and partner campaigns.

This is a hands-on, high-energy role for a creative who thrives in fast-paced, high-profile environments and is passionate about connecting with fans at scale. It’s a unique opportunity to shape the digital experience of a global sporting event and help set new benchmarks for content in sport and entertainment.

Key responsibilities include but are not limited to:

Contribute to and execute the RWC 2027 content strategy in collaboration with World Rugby, ensuring all content aligns with brand, campaign objectives and key tournament milestones
Lead end-to-end content creation, taking ideas from concept through to production, publishing and optimisation across social and digital channels
Produce engaging, video-first content (short and long form) tailored to platform best practice, designed to capture attention and drive fan engagement
Develop creative concepts, write scripts and direct shoots, managing talent, crews and on-set delivery to bring ideas to life
Oversee editing and final output, ensuring all content is high-quality, on-brand and best-in-class across multiple platforms
Analyse performance data and audience insights to optimise content, drive growth and deliver commercial outcomes, including ticket sales and engagement
Collaborate cross-functionally with internal teams and manage creators and partners to deliver integrated campaigns, key moments and partner activity

Qualifications & Experience

5+ years’ experience in social and content production, ideally within sport, entertainment or major events
Proven ability to own content end-to-end from strategy and ideation through to production, editing, publishing and optimisation
Highly skilled in video production and editing, with proficiency in Adobe Premiere Pro and related tools
Deep understanding of social and digital platforms (YouTube, TikTok, Instagram, Facebook, Snapchat, X and LinkedIn) and what content performs best on each
A bold, creative mindset with the ability to generate fresh, disruptive ideas that capture attention and engage audiences at scale
Strong understanding of content performance, insights and monetisation, with a focus on driving engagement and commercial outcomes
Collaborative and hands-on, with excellent stakeholder management skills and experience working with talent, creators, and cross-functional teams
Experience producing live or event-based content in fast-paced environments, with the ability to deliver under tight deadlines and create performance-driven content that achieves commercial outcomes
Proactive, adaptable and self-motivated, thriving in high-pressure environments and excited by the opportunity to be part of a major global event
Flexibility to travel and work evenings/weekends as required

Why You’ll Love It Here

Competitive salary: We know world-class talent deserves to be rewarded.
Hybrid game plan: Work from home on Mondays and Fridays, with a 3-day in-office schedule (Tues–Thu), moving to full-time in-office in 2027 as the tournament approaches.
Unbeatable location: A modern space across from Sydney’s Hyde Park, just a 5-minute walk from Town Hall, surrounded by public transport, great cafes, restaurants, and shops.
Wellbeing first: Weekly fresh fruit, Lunch & Learns and a focus on keeping our team feeling their best on and off the field.
Locker-room ready: Showers, fresh towels, and Dyson hair tools so you can reset and refresh any time.
Team spirit: Weekly drinks and social catchups that celebrate wins big and small.
Make your mark: Play a key role in bringing the third largest sporting event in the world to life right here in Australia!

About Us:

Australia’s hosting of the Rugby World Cup is a once-in-a-generation opportunity to grow the game, celebrate our people and culture, and deliver lasting social and economic impact. At the heart of our mission is diversity, inclusion, and legacy ensuring Rugby’s growth benefits all and inspires a new generation of players, fans, and communities. Join us in shaping an unforgettable celebration of Rugby, culture, and community.