At Manchester United, our focus is to create a high-performance environment where everyone can be their best, working together towards our common goal of football success. We believe the key to achieving this goal is connection and collaboration. Everyone coming together, working from one of our Manchester United office locations every working day to share skills, knowledge and ideas, building on the best of what we already do and looking at where we need to change and innovate.

The Purpose:

Supporting the Head of Consumer Lifecycle, this role is responsible for the strategy development, implementation and coordination of all club venue campaigns across all supported channels. You will work with the commercial venue team and wider consumer marketing function to optimise both fan engagement and lifetime value.

The Role:

Be the voice of fans at a senior level ensuring that campaigns are targeted and developed with the fans interest in mind along with ensuring tone of voice, positioning and targeting is considered – all driven through an analytical understanding of behaviours and triggers that drive engagement (e.g. logged in users, repeat visits, engagement rates)
Responsible for the idea generation, strategy development and execution of key global campaigns driving both venue and marketing objectives
Producing all Venue operational campaigns from data selection to launch
Work with the Consumer Lifecycle team to launch, maintain and review venue consumer lifecycle journeys.
Support the Head of Consumer Lifecycle & MarTech in the development of CRM strategy and implementation ensuring Manchester United are utilising the full technology stack to deliver personalised communications to fans across O&O channels
Drive fan acquisition and retention increasing the known fanbase through data acquisition and logged in users, targeting key cohorts with strict targets relating to LTV
Communicate analysis and actionable insights across the business relating to fan engagement
Drive fan engagement across all O&O touchpoints
Acquire new global audiences, and re-engage valuable known audiences

This role requires experience of Audience strategy, lifecycle marketing and marketing technology and an excellent understanding of the Manchester United fan base and cohorts, including fan behaviour across all O&O channels.

You will be required to work across the venue business but also wider teams building relationships and working with Analytics, Content, Brand and Design, Commercial, eCommerce, Product, Technology and Partnerships. Working cross-functionally with these teams, you will be expected to unearth and interpret customer insight, data and performance analysis to define opportunities for growing business value. You will work across the full fan lifecycle including acquisition, onboarding, re-engagement, retention and advocacy.

You will be a highly motivated, experienced, enthusiastic and innovative digital marketer capable of driving development of ideas and managing delivery across multiple channels and platforms, optimising performance. You will have significant expertise in digital and content marketing, planning, creating, delivering and measuring global campaigns to increase fan engagement, and life time value.

The Person:

2-3 years’ experience building, maintaining and optimising campaigns, preferably with Braze
A history of using mobile marketing platforms (such as Airship)
A solid understanding of technical CRM platforms and capabilities
Sold Data skills and manipulation of data in Microsoft Excel
Experience of developing campaigns using HTML
A solid understanding of test and learn methodologies
High attention to detail
Creative copyrighting skills
Self-starter and growth mindset with an ability to challenge the status quo.
Collaborative team player with excellent influence and interpersonal skills to create strong working relationships.
Ability to think both strategically and operationally, delivering the day to day while shaping future direction.
Great analytical skills, commercially savvy and solution focused.
Adaptable, flexible and resilient.