Jobboard pour les métiers du Management du Sport

Marketing Communications Manager (H/F)

Manchester City FC

Description de l'offre

Role:  Marketing Communications Manager (12 months FTC maternity cover)


Business Function:  Corporate Services


Reports to:  Head of Marketing Communications


Department:   Communications


Closing Date:  8 September 2020

A key role in the communications team, the Marketing Communications Manager will be responsible for communicating City Football Group’s commercial, partner-focused and some corporate activities. Areas of particular focus will include the Group’s partners and fans, requiring a sound knowledge and understanding of the Group’s range of assets, products and infrastructure.

The successful candidate will support the development and delivery of marketing communications plans and activities which uphold and sustain the reputation and public perception of City Football Group, our clubs and businesses.

Accountabilities with Key Outcomes: 


To support the Head of Marketing Communications in developing and executing a global marketing communications strategy encompassing all appropriate functions of the organisation for external audiences


To draft communications collateral and materials, press releases, biographies, speeches, award submissions and briefing notes


To act as a brand ambassador to ensure our identity and values are properly represented as we communicate with our fans and a broad range of other audiences


To conduct media monitoring and media evaluation of all commercial communications in trade and marketing media, responding to and directing related media enquiries, working with communications agencies to manage media outreach where required


To support the Manchester City press office and develop and maintain effective relationships with relevant key reporters from sports business, trade and marketing media


To deliver international communications support for all international activity including Club tours, international football schools, international retail outlets and global partnerships


To deliver or support communication launches according to agreed plans, of new Club partnerships and develop communications plans for existing partners, including scheduling, logistics, time line and production


To provide support and advice where appropriate to relevant departments at Manchester City FC with regards to the most suitable delivery mechanisms or solutions for the design and implementation of corporate communication activities
Knowledge, Skills and Experience:  .

  • Experience of marketing communications roles in a corporate/commercial environment, sound understanding of football as a global sport and related revenue streams


  • Outstanding written and presentational skills, strong grasp of media relations and experience to support that. Able to lead projects


  • The ideal candidate will be flexible and patient but with strong negotiation skills and powers of persuasion. Must be a team player who can work well across different teams. Willing either to take the initiative or form a critical part of a larger team


  • Experience of marketing and/or communications roles, which can translate into the requirements of this role


  • Degree level or equivalent

  • Experience of sponsorship communications. Ideal candidate will have some experience of consumer/fan facing communications







Job Impact/Influence Measures:
This role will have a direct influence on internal departments (primarily marketing, media/content and partnerships) to promote their activities externally and provide guidance on how these should be positioned. The role will also have direct relationships with external media to effectively communicate marcomms aspects of the Club.
Decision-making Authority:
This role will provide guidance and approval for partner activities to ensure they meet with Club objectives. This role will also provide communications support for marketing and content projects and collaborate with these departments to finalise plans.

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